Industrial supply · Global standards

General Mercantile logo

About General Mercantile PLC

Built on trust, engineered for scale

For years we have supplied and assembled critical equipment for institutions that cannot afford downtime — with the same rigour we apply to our own assets.

Who we are

General Mercantile PLC is an industrial trading and technical services company focused on power generation, construction machinery, workshop equipment, HVAC, diesel engines, safety systems, pumps, and hardware. We work with OEM-aligned supply chains and certified components to meet demanding tender, compliance, and warranty requirements.

Our clients include government institutions, United Nations agencies, NGOs, military organizations, hospitals, schools, and embassies — organizations where specification accuracy, documentation, and after-sales accountability matter as much as price.

General Mercantile staff, operations team and training activities

Mission, vision & values

Mission

Deliver dependable industrial products and technical services that keep essential infrastructure running — with transparent communication and accountable support.

Vision

Be the preferred long-term partner for institutional and international buyers seeking quality, compliance, and continuity across emerging and established markets.

Values

  • Integrity in every quotation and delivery
  • Precision in engineering and documentation
  • Partnership beyond the invoice

Experience & partnerships

We maintain relationships with leading manufacturers and regional distributors, enabling competitive lead times without compromising authenticity or warranty coverage. Our project references span utilities, defence logistics, healthcare expansion, education infrastructure, and embassy compounds.

  • Tender-ready documentation and traceability
  • Coordinated logistics for oversized and sensitive cargo
  • Field commissioning aligned to manufacturer standards

After-sales as a competitive advantage

We treat supplied items like our own. Our service teams provide maintenance planning, spare parts strategy, warranty coordination, and rapid response when equipment is business-critical or life-critical.

That mindset — ownership, not hand-off — is why institutional buyers return to General Mercantile for multi-year programmes and repeat capital cycles.

Explore our services →

Governance

Executive leadership

Accountable leadership for strategy, finance, commercial growth, and day-to-day operations — aligned to institutional procurement standards and long-term client relationships.

Ato Girma Kebede, Chief Executive Officer

Chief Executive Officer

Ato Girma Kebede

Strategic stewardship of General Mercantile PLC — setting direction for industrial supply, OEM partnerships, and institutional delivery programmes.

Kassa Hailegiorgis

Deputy General Manager

Kassa Hailegiorgis

Zemenay Shiferaw

Finance & administration

Zemenay Shiferaw

DGM Finance & Administration Manager

Ato Tiglu Belete

Marketing & operations

Ato Tiglu Belete

Marketing & Operations Department Manager

Marta Tilahun

Marketing & sales

Marta Tilahun

Marketing & Sales Division Head

Enquiries: Contact · info@genmerc.et