Mission
Deliver dependable industrial products and technical services that keep essential infrastructure running — with transparent communication and accountable support.
Industrial supply · Global standards
About General Mercantile PLC
For years we have supplied and assembled critical equipment for institutions that cannot afford downtime — with the same rigour we apply to our own assets.
General Mercantile PLC is an industrial trading and technical services company focused on power generation, construction machinery, workshop equipment, HVAC, diesel engines, safety systems, pumps, and hardware. We work with OEM-aligned supply chains and certified components to meet demanding tender, compliance, and warranty requirements.
Our clients include government institutions, United Nations agencies, NGOs, military organizations, hospitals, schools, and embassies — organizations where specification accuracy, documentation, and after-sales accountability matter as much as price.
Deliver dependable industrial products and technical services that keep essential infrastructure running — with transparent communication and accountable support.
Be the preferred long-term partner for institutional and international buyers seeking quality, compliance, and continuity across emerging and established markets.
We maintain relationships with leading manufacturers and regional distributors, enabling competitive lead times without compromising authenticity or warranty coverage. Our project references span utilities, defence logistics, healthcare expansion, education infrastructure, and embassy compounds.
We treat supplied items like our own. Our service teams provide maintenance planning, spare parts strategy, warranty coordination, and rapid response when equipment is business-critical or life-critical.
That mindset — ownership, not hand-off — is why institutional buyers return to General Mercantile for multi-year programmes and repeat capital cycles.
Explore our services →Governance
Accountable leadership for strategy, finance, commercial growth, and day-to-day operations — aligned to institutional procurement standards and long-term client relationships.
Chief Executive Officer
Strategic stewardship of General Mercantile PLC — setting direction for industrial supply, OEM partnerships, and institutional delivery programmes.
Deputy General Manager
Finance & administration
DGM Finance & Administration Manager
Marketing & operations
Marketing & Operations Department Manager
Marketing & sales
Marketing & Sales Division Head
Enquiries: Contact · info@genmerc.et